A&R Carton. Protect, promote and assist.


A&R Carton

A&R Carton, was founded in 1929 in Sweden and is part of AR Packaging, an international group within packaging, primarily for the convenience goods trade and pharmaceuticals/medicines.
A&R Carton manufactures products that include cardboard boxes, packaging machinery and systems for the food industry. A&R Carton has about 2,000 employees, turns over SEK 450 million and has production in 14 factories in 9 countries in Europe.

The commission:
Brandplanner was commissioned to create a communication concept for the brand and based on that to develop and produce a new website for A&R Carton.


Brandplanner's role:

Brand adviser, strategist, coordinator and project manager.


Strategy & Text Johan Belin. Design Styrbjörn Lyberg. Photo Anna Hult. Stylist Louise Ljung. Website Kodexe.


About Brandplanner:
”With his background and long experience of working and operating in an international company, we acquired a colleague who immediately understood our challenges. And that was one of the reasons that we succeeded together in accomplishing a task that we didn't actually think was possible. 5 sites in 5 months… phew!”

Ingrid Lidbäck, Group Marketing Manager