AR Packaging is an international group within packaging, primarily for the convenience goods trade and pharmaceuticals/medicines. The company consists of 4 companies - Flextrus, A&R Carton, CC Pack and SP Containers. The group turns over about SEK 5.5 billion and has 2,300 employees in 9 countries. Principal at AR Packaging is Ingrid Lidbäck, Group Marketing Manager.
Brandplanner was commissioned to develop and project manage the production of completely new websites for the group company and three of the subsidiaries. With the starting point in strategic work on the brands, their positioning and development of a communication concept during spring 2015, sites and content were produced for publication early in autumn of the same year.
Brand adviser, strategist, coordinator and project manager.
Strategy & Text Johan Belin. Design Styrbjörn Lyberg. Photo Anna Hult. Stylist Louise Ljung. Website Kodexe.
” With his background and long experience of working and operating in an international company, we acquired a colleague who immediately understood our challenges. And that was one of the reasons that we succeeded together in accomplishing a task that we didn't actually think was possible. 5 sites in 5 months… phew!”
Ingrid Lidbäck, Group Marketing Manager