Propoint. A matter of balance.



Propoint - The company is a successful manufacturer and subsupplier of electronics products for a large range of demanding companies and industries. Propoint offers everything from product development to high quality serial production in its ultramodern factory in Kungsbacka. The company has 60 employees and turns over about SEK 100 million. Principal at Propoint is Deputy CEO Claes Thulin.


The commission:
To get a grip on Propoint's communication through first clarifying the brand's content and promise. Subsequently develop and coordinate all communication channels and tools. New website was produced, which communicates the business in a clear and user-friendly way. Concept for trade fairs and sales material were subsequently developed and coordinated.


Brandplanner's role:
Brand adviser and project manager with responsibility for implementation of website and development of sales and marketing material.


Strategy & text Johan Belin. Design & photo Styrbjörn Lyberg. Image processing & prepress Bosse Blom. Website Kntnt.

About Brandplanner:
”Brandplanner and Lännart have helped us to turn our communication into a competitive device rather than a headache and a perpetual item on the to-do-list. And in a cost-effective and smart way.”

Claes Thulin, Deputy CEO Propoint